Ed Straw was for 20 years a partner at the professional services firm PricewaterhouseCoopers, specialising in organisational strategy and performance. He served on the UK and global boards. He has been Chair of Relate, the national relationship charity, and the think tank Demos. He consulted extensively on both Thatcher’s and New Labour’s public service reforms and their implementation. He was advisor to the Labour government on its policy for families and on civil service reform. He was the architect of New Labour’s re-organisation in the mid-90s. In 2014, he published Stand & Deliver: A Design For Successful Government. His pamphlets include Relative Values (Demos, 1996) and The Dead Generalist (Demos, 2004).