At the recent "Picking up the Pieces" conference I suggested that, to counter the positive coverage of academies in the press (with one or two notable exceptions!), community schools should make a conscious effort to (a) invite MPs etc to events (b) issue press releases of positive news.
Two people, quite independently, told me that their local paper had told their schools that, if it wasn't an academy, the paper wasn't interested.
Have others had this reaction? Could people around the country test it out?