Our local parent group
worked with in good faith with the H&F News, a local council freesheet which is about to be closed down, to place an advertisement
in the 05 April 2011 edition.
Meant to print on the day of primary admissions announcements, the advertisement was intended to thank the parents and children who chose local Hammersmith and Fulham primary schools. It was timed to coincide with primary school announcements so that those choosing our local schools could be thanked -- and so those not realising what our schools offer could be informed. We acknowledged the support that H&F has historically given its local schools. We highlighted the successes of local primary schools, sang the praises of these schools, and asked for everyone to stand up and prioritise celebrating them. This was about local parents talking to other local parents in support of our local schools.
Despite getting the copy to the paper early, having the paper select the artwork, and approving the final draft in time, H&F News did not print our advertisement. And they never replied to our question regarding why.
There are a few remaining possibilities.
1. Did someone not want to celebrate local schools? Unlikely.
2. Did someone think that the view that local schools should be prioritised over free schools wasn't suited for the paper? Possibly.
3. Did someone not like the local community group
sponsoring the ad? Possibly. Perhaps coincidentally, a relatively good amount of the website traffic came through Borough servers the day the decision must have been made.
Council leader Cllr Greenhalgh himself waved farewell on page four, saying of the paper's limitations, 'it was never able to hold us to account'. As far as we can tell, and we're open to being corrected, there are no restrictions on fair handedness in newspapers - perhaps it simply chose not to be instead.